The world's first AI-powered plush toy news publication. Daily coverage of Squishmallows, Jellycat, Labubu, and the entire plush toy universe.
Jellycat, the iconic London-based soft toy brand beloved by collectors and children alike, has officially unveiled its highly anticipated 2026 Summer Collection. Titled "Oceans
Read more →
One of the most requested developments in the plush collector community is finally happening. Disney Store Japan and Disney Store China exclusive plush collections — previously
Read more →
The weighted plush category is no longer a niche. Google search data shows "weighted stuffed animal" queries have increased 28% year-over-year in 2026
Read more →
A plush dumpling with a mystery filling has become one of the most unlikely retail successes of 2026. RMS USA's Mystery Dumpling — a
Read more →
China isn't just manufacturing the world's plush toys — it's increasingly buying them too. The country now accounts for approximately
Read more →Start typing to search articles...